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2013 CES 5 Top Trends
The Consumer Electronic Show is a tech geek’s paradise: a four-day event where brands show off their latest wares and the tech and marketing industries come to be inspired. While a few years ago, we...
View ArticleCongratulations—You Have Reached 1 Million NikeFuel! (Now What?)
On a rainy Austin morning, I pulled myself out of bed. I knew I had to secure my place in line before 7am if I was to stand a chance of getting one of the first Nike FuelBands. Only people lucky enough...
View ArticleCreativity with a Capital T
When things are changing at the speed of ideas, creativity is inextricably woven into everything we do. Sure, it’s in the obvious places like ideation, copy and design, but it’s possibly most powerful...
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The Future of RFID Looks Epic
Spring break vacation has become a yearly ritual for my family. It’s a way for us to be together, get outdoors and disconnect from our devices. Well, this year that was not entirely true. Thanks to the...
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Can a Weather App Make Yahoo! Relevant?
A few weeks ago, I attended the NewFront event in NYC and got the chance to see what the folks at Yahoo! were up to. They shared what a lot of other digital networks were sharing—original programming...
View ArticleThat Chipotle Ad: Why I Almost Liked It
By now you’ve seen that Chipotle ad. You have, right? Everyone’s been talking about it. On blogs, news feeds, or was shared from Mashable via Facebook via Twitter. No? Well, here it is: The ad has been...
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What Are You Doing With All That Data?
If you have read my past blog posts, you know that I’m a big fan of wearable fitness monitors and the data they collect. From the Fitbit to Garmin Edge, the Jawbone UP and, or course, Nike+ Fuel…I’ve...
View ArticleSuper Bowl Creative Review
The Super Bowl isn’t just the biggest day in the sports world. With millions of eyes set on TV screens around the world, the commercials of Super Bowl 2014 were—to put it simply—lackluster. There...
View ArticleThe Website is Dead! Long Live the Website!
With all the latest advances in site design and tools to create lightweight, rich experiences, the re-emergence of the immersive experience is here. But after a few days at SXSW packed with sessions...
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Lessons from Google Creative Academy
Recently, I had the opportunity to attend the fifth class of the Google Creative Academy with one of Resource’s global CPG clients. Going in, I expected to hear a sales pitch for Google’s suite of...
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